Your brand is the most valuable corporate asset you will ever own.
When you release your brand to the public, it is no longer what you say it is, but what your prospects think it is.
Brand positioning strategy begins with detailed discovery, research, and reporting. Any company of any size should start with strategy before attempting to launch tactics. From choosing a name, to a target market, to supporting persuasive language and website content and visual design, to marketing – it all starts with strategic planning.
It’s all about causing people to think and feel the way you want them to think and feel. We use arts and sciences of influencing decisions. Planning out how you want your ideas to be received is critical to your success. Story development should come before visual design. Visual design and thought development should be done hand-in-hand, but your brand ideas should precede any visual design, even your logo.